This year, the company aims to offer more standard ad units that more brands can use and also offer native ads.
McCue admits Flipboard is only perhaps 20 percent of the way to that vision. That creates a scale alternative to Facebook.”
For instance, McCue says, “we’re offering the ability to reach scuba divers anywhere, not just on the scuba diving magazines. What’s more, McCue says, Flipboard, which shares ad revenues with content providers, can provide a cleaner, more well-lighted place for aggregating large audiences than ad networks, which so often devolve into annoying lead-generation ads. In some of the most enduring magazines, readers view the ads as useful, something that has been utterly lost in today’s digital world of automated programmatic advertising. McCue believes that the ultra-personalization Flipboard is enabling on the content side will provide big benefits to advertisers too. Currently the company fills only 20 percent of its available inventory.
But he’s also counting on getting brands more interested in advertising. McCue said the company expects to become cash-flow positive in 2018, thanks partly to cutting its cash burn by a third in 2016 and by half again this year. The number of monthly active users stands at 100 million, up from 50 million two years ago. iOS and Android phones, but people can view Smart Magazines on the Web and will be able to create them on tablets and desktop machines in the next few months.ĭespite its relatively low profile in an app world now dominated by Facebook, Twitter, Snapchat and a few other social apps, Flipboard has seen pretty decent growth. The new features are available only on Apple Inc. And there are now two actions for each story: a heart, which shows others the user likes the story, and a plus sign, which adds the story to the user’s own chosen magazine.įlipboard says that this blend of content from the community, curated sources and topically organized tweets hasn’t been done before at this scale.
Not least, users can create not just personalized but custom Smart Magazines with specific sources for content, including RSS feeds, other Flipboard user magazines and Twitter handles or hashtags and YouTube feeds. Flipboard’s editors also choose thought leaders whose tweets and stories shared on Twitter are included. Flipboard has a “topic classifier” that has indexed millions of RSS feeds and billions of articles shared by users. There’s also more than just curated content from publishers and websites.
0 kommentar(er)
